GRAMMY CONSIDERATION MAILER

AT THE HOME OF GRAMMY ACADEMY VOTING MEMBERS

THE BRIEF

Reinaldo was briefed by Warner Records recording artist, JoJo, to curate a bespoke mailer that would help cement her nominations at the 63rd Annual Grammy Awards. The mailer's objective was to redraw attention to JoJo’s “Good to Know” album back into the minds of the Grammy Academy voting members during nomination season.

THE DELIVERY

Recipients received a wooden box that opened up to an engraved bottle of Hiniki Japanese Whisky, JoJo’s favorite drink. The bottle was encased in black felt fabric for a luxurious look and feel. Accompanying the box was a custom jacket with a debossed Grammy logo and a foil document wrap with the words ‘For Your Consideration’ debossed across the front. Inside the jacket was a personalized note from JoJo for the recipient along with a Grammy category nomination list printed on vellum paper.